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Bachelor of Science
Digital Marketing & Social Media

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Program Overview

When it comes to social media, your friends turn to you for the latest trends. You know the hottest apps before anyone else. And you’re fast, able to quickly switch gears to find the next big thing. Have you ever considered turning these skills into a career that helps companies engage and expand their audience? We’ll help you get there with our Digital Marketing & Social Media degree.

Digital marketing is the fastest growing marketing area and for good reason. Businesses have an increasing need for marketing professionals who can plan and communicate brand messaging across various digital platforms.

Program Highlights

Through targeted social media marketing courses, our Digital Marketing & Social Media degree will give you the knowledge to develop effective social and digital marketing strategies. You’ll learn how to reach audiences with content that generates interactions on platforms such as Facebook, Snapchat, Instagram and YouTube.

You’ll study target audiences to show businesses how to use digital marketing and social media to their advantage. Focus on optimizing web design, developing effective digital content, assessing the customer journey, and evaluating the user experience to increase company performance. Evaluate the effectiveness of these strategies to help organizations make quicker and better-informed decisions about media buys and messaging.

Compared to other universities, I felt the curriculum for Digital Marketing & Social Media at ¶¶ÒõPro was more robust and filled with subjects relevant to our field. Cristina Morales '25

Sample Courses

  • Data-Driven Marketing
  • Digital Media Planning
  • Foundations of Web Design
  • Interface Design for Mobile Devices
  • Introduction to Data Visualization
  • Marketing Analytics
  • Search Engine Marketing
  • Social Media Marketing
  • Writing in Digital Media

View the catalog course listing for your respective campus below:

Professor Elizabeth Carey
Elizabeth Carey

Associate Professor

Carey’s professional background spans more than 30 years in the fields of advertising, marketing, digital and social media marketing. She focuses heavily on project-based learning.

Professor Anthony Fruzzetti
Anthony Fruzzetti

Professor & Program Lead, Advertising & Media Communications; Marketing

Fruzzetti’s two primary areas of specialization are marketing research and consumer behavior. Both focus on why people do the things they do.


Faculty Contact

Diane Santurri, M.Ed.
College of Engineering & Design
401-598-2535
Email

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